Ten years ago tomorrow, we shipped the first build of Binary Ninja. In the beginning, there were just four of us looking to take on the monumental task of building a commercial-grade decompiler from scratch. We knew it would be a lot of work, but we were excited to take our ideas about how we could improve the state of the art and make a difference in a community we had long been involved in. A decade later and we’ve had tens of thousands of customers put their trust in us. Other than the name and having a dark theme, the product feels light-years different from the version we first launched with. And the most surprising thing of all? The amazing community that has grown around the tool. The super active plugin ecosystem, Slack, people posting tips on YouTube, and all the amazing feedback we’ve been given over the years have truly blown us away.
Given all that, we’re going to celebrate it in style. Over the next ten days we’re running 10 Days for 10 Years: our first-ever sale, a giveaway every single day, and more blog posts covering where we came from, where 6.0 is going, and a fresh new facelift for the brand.
- The First (and Maybe Only) Binary Ninja Sale
- Ten Days of Giveaways
- What Else Is Coming
- A New Look
- Thank You
The First (and Maybe Only) Binary Ninja Sale
In ten years we have never put Binary Ninja on sale. Not on Black Friday, not at conferences, not for any other occasion. We’ve offered “welcome back” discounts for former customers, and we’ve offered our student discount and sometimes we’d give away shirts or other items, but that’s it. Our pricing has always been firm so people knew that the best time to buy was always now.
We’re making an exception for the next ten days.
From now through August 1st at noon ET, use coupon code 10YRS35OFF at checkout for 35% off.
Yes, that’s 35% off, and given that prices are changing with 6.0, this is the lowest price Binary Ninja will ever be for most editions, by a large margin. Maybe we’ll do this again in 10 more years, but don’t be surprised if we wait 35 years instead! Thirty-five is, of course, our favorite number!
There are a few things to note about the coupon code. First, no exceptions. If you miss this time window, that’s unfortunate, but we will not be extending the time window. Payment must be received before the coupon expires or it will not be valid. Second, the code is valid for all editions of Binary Ninja you can purchase automatically online. This includes Ultimate, Commercial, and Non-Commercial. Third, the code works for renewals as well as new purchases, though it can only be used for a single renewal. Finally, it can’t be stacked with our two other discounts – the student discount and the welcome back discount.
We’re so happy we’ve been able to thrive and grow over the past decade and this is a small way we can say thank-you.
Ten Days of Giveaways
Every day for the next ten days we’re giving something away. Giveaways include our awesome branded items, a training seat, and even several full licenses.
No purchase is necessary to enter or win, and the only requirement is being on our mailing list. The full Terms and Conditions have all the details, including how winners are picked and notified, and the handful of regions we unfortunately can’t include because of local sweepstakes laws.
We’ll come back and fill in the Winners column below as we go – each day’s drawing is run through random.org, and we’ll list the winners here in anonymized form.
| Date | Prize | Count | Winners |
|---|---|---|---|
| July 23rd | Non-Commercial license | 1 | TBD |
| July 24th | Extra Soft Tee Shirt | 3 | TBD |
| July 25th | Journey Bottle | 3 | TBD |
| July 26th | Introduction to Binary Ninja training seat | 1 | TBD |
| July 27th | Coffee Mug | 3 | TBD |
| July 28th | Non-Commercial license + Sidekick | 1 | TBD |
| July 29th | Commercial license | 1 | TBD |
| July 30th | Stickers (10 pack) | 10 | TBD |
| July 31st | Ninja Disguise / Enamel Pins / Ninja Diary | 3 | TBD |
| August 1st | Ultimate license | 1 | TBD |
You must be subscribed to our mailing list to be eligible. Winners are drawn from the subscriber list each day and notified by email. Sign up here – it takes about ten seconds, and it’s also where you can hear about all the latest updates. Don’t worry, it’s a very low-volume list!
There are no hoops to jump through. Subscribe, and you’re in for every remaining drawing. If you’re already on the list, you’re already eligible and you don’t need to do anything.
What Else Is Coming
The sale and the giveaways are just the start. We’re publishing several blog posts over the next week looking both backward and forward.
- A Look Back – a proper retrospective on how Binary Ninja got here: the decisions that worked, the ones that didn’t, what the product looked like before it had a decompiler, and a few stories you probably haven’t heard. If you’ve only known Binary Ninja since it got good, feel free to come back and see the before-times when that wasn’t the case!
- The Road to 6.0 – we’re going to walk through what’s landing in 6.0, code-named Krypton. We’ll also have our usual feature stream. Of course, the hardcore fans already know you don’t have to wait for us since the Krypton milestone on GitHub is public.
- Pricing Changes – Binary Ninja prices are changing when we release 6.0, going up for most editions. We’ll publish a dedicated post in the next week with the specific numbers and, more importantly, the reasoning: the changes since we last updated prices, how long it’s been, and what’s happened in that time period.
We’re telling you before it happens rather than after, and the 35% off is live now, which means anyone who wants to buy (or renew!) has ten days to do it.
A New Look
Another way we wanted to celebrate the last decade was to make some branding changes. We love both our original logo and our whole mascot team. But if we’re honest, we haven’t always been consistent with the logo, colors, and styling so we took the opportunity to not only do a website refresh but to standardize across the product, social media, and websites. There are mostly small changes, but we love that they take what’s good and make it even better.
This brand refresh includes a new logo, a growing cast of character art, and updated styling rolling out across the website, social media, and documentation. The documentation is currently on a test branch if you want a sneak peek. Come check it later, but if you haven’t seen the documentation in a while you might already be surprised at how much it’s changed!
- User Documentation – the user guide, from getting started through the deeper analysis features
- Python API Reference – the full Python API
- Rust API Reference – the Rust API
Team Binjy
We wanted to give a special thanks to the artist behind all of our awesome Team Binjy artwork! If you’ve enjoyed all the cool graphics that accompany our stable releases, you have them to thank!
Thank You
We started Vector 35 almost twelve years ago now, and we’ve spent the vast majority of that time focused on one hard problem. We’ve only been able to do it because of the community. To all of you for buying licenses, filing bugs, spreading the love, writing plugins, giving talks, and joining our Slack to point out why your favorite GitHub issue should be prioritized higher than we thought…
Thank you! You’ve made this better than we could have ever expected and we’ve loved every minute. We’re looking forward to the next decade, and hope you are too.
We also wanted to send a special thank-you to our longest running customer. Sierra Haex purchased a license the second day we were on-sale and has maintained a license since then! We’ve sent her a special thank-you package and extended her license for another 10 years for free! Thanks for your loyalty and support! ❤️
Don’t miss the rest of it: the daily giveaways, the retrospective, the 6.0 preview, and the pricing details all go out to the mailing list first. Subscribe here.